What’s In It For You?
I recently read a post that said “Marketing 101, nobody gives a shit about you. If you tell a story about yourself, it needs to relate to how it can help the person you’re telling it to. That old adage that people are tuned into “WIIFM” (what’s in it for me) is more true now than ever.”
It got me thinking. My site has had more than my fair share of success and I probably don’t play to this idea as much as I could but that has never been what this site is about for me. It’s just a documentation tool for me, my family and my friends on our crazy journey… I still don’t actually expect people to read it but am beyond flattered that they do!
Reading that made me wonder though…
If you like to frequent this site, why? What’s in it for you? I am super curious to learn!